Community | People
Small business, although deeply connected to the consumer aren’t great at storytelling, small businesses are great at delivering real positive outcome due to flexibilities, and a focused approach. These outcomes, although small, when joined together create a larger positive impact as compared to large businesses where profit is prioritized over people. Small businesses bring a fine balance between financial and social returns. In the times of pandemic, when the consumer is ever so increasingly looking at organizations to do away with the outdated philosophy of accumulating wealth for shareholders, it's critical to bring an equitable impact across all the customers, employees, suppliers, and communities. The negative externalities aren’t invisible anymore and the threat to the planet is real.