The term "Usta" is derived from the Persian word ‘Ustad,’ meaning a master in a specific art. Usta refers to a skilled caste of artisans in Bikaner, Rajasthan, India, renowned for their unique handmade artistic techniques. This ancient art form, brought to India by Mughal Emperors from Iran, flourished in the 16th and 17th centuries. Raja Rai Singh, a general in Emperor Akbar’s court, introduced Usta artisans to Bikaner, making it a centre for Usta Art.

Community | People
Varanasi, one of the oldest and holiest cities in the world, is situated on the banks of the river Ganga. It has a rich history spanning about three thousand years. Varanasi is often referred to by other names such as Kashi and Benaras and is adorned with poetic epithets like “The city of temples,” “The holy city of India,” “The religious capital of India,” “The city of learning,” and “The cultural capital of India.” The name Varanasi is derived from the names of two tributaries of the Ganga, "Varuna" and "Assi."
Community | People
Copper enamel arts and crafts are surely one of the most interesting examples of how art and technique are intertwined very closely. Enameling is a very old technique of decorating metal which can be traced back to the Egyptian, Greek and Byzantine civilization. Due to its flexibility and ductility, copper has always been considered an enamel artists’ favorite throughout history. This blog aims to provide information about how to make copper enamel arts and crafts focusing on its background, materials, procedures and as well as its timelessness.
Community | People
What is the significance of animal depiction in Indian art? The depiction of animals in Indian art is multi-dimensional, reflecting the rich tapestry of India's cultural, religious, and social history. These representations offer insights into the values, beliefs, and lifestyles of various periods, showcasing the complex relationship between humans and animals
Community | People
Jaipur – A Hub for some of the world’s finest gemstones Jaipur, often referred to as the Pink City, is the capital of Rajasthan and holds the unique distinction of being India's first planned city. Today, Jaipur is globally recognized for its colored gemstones, a testament to its rich heritage in gemstone carving and jewelry.
Sustainability | Environmental
In today's business landscape, corporate gift-giving has evolved beyond mere tradition; it has become a strategic tool for fostering relationships, expressing gratitude, and enhancing brand loyalty. The United Nations Environmental Protection Act states “Sustainable manufacturing is the creation of manufactured products through economically sound processes that minimize negative environmental impacts while conserving energy and natural resources.
Community | People
Witness and understand the rare and special crafts of Sunderbans, Bengal, and Kachchh and the impact they have on the climate.


You can subscribe and listen to Rural Handmade on Apple Podcasts, Google Podcasts, SimpleCast, Spotify. If you're interested in sharing your story with us, please reach out to support@ruralhandmade.com

I Understand

By continuing to use this site you consent to the use of cookies.

Know More.
X