The Veena traces its origins to the Vedic period of India and had an important place in traditional Hinduism music and performing arts. References to music and the Veena are found in such ancient texts as the Markandeya Purana and many other Puranas. The Natya Shastra is the oldest available treatise on classical music and performance arts and represents one of the seminal Sanskrit works by the sage Bharata Muni. It has elaborate sections regarding the Veena, with details of an instrument of seven strings and techniques for playing it. Represented with a Veena, or Kachchapi, and a book, she is the goddess of art and learning, Saraswati, in Hindu iconography. Over time, its design, structure, and tuning evolved, and the instrument took several forms and names, each with a different sound.

India’s cultural heritage is steeped in rich artistic traditions that date back centuries, and one of its most cherished forms is Madhubani painting. Originating from Bihar’s Mithila region, this ancient art form has captivated the hearts of people worldwide. Madhubani painting, also known as Mithila art, is characterized by intricate geometrical patterns and vibrant colors, often portraying scenes from nature and mythology. This regional painting is not only a reflection of the land’s beauty but also holds deep spiritual significance, with depictions of Hindu gods and epic stories like the Ramayana. The women of Mithila have historically adorned their homes with these stunning murals on special occasions, using the artwork as a means of worship and invoking peace and prosperity.

Lambani embroidery, also known as Banjara embroidery, originates from the Lambani community in Yadgiri, Karnataka, India. This traditional craft is renowned for its vibrant colours, intricate patterns, and distinctive mirror and patchwork, which reflect the rich cultural heritage of the Lambani tribe. Known for its sustainability and handmade quality, Lambani embroidery has gained significant relevance in contemporary markets, especially among wholesalers, manufacturers, and B2B dealers. The craft is celebrated not only for its aesthetic appeal but also for its ability to preserve cultural traditions while providing economic opportunities for artisans.

Kantha embroidery, a celebrated craft from Kolkata, West Bengal, is renowned for its intricate patterns and vibrant storytelling. This hand-stitched technique has transformed from a humble domestic art into a thriving industry, holding immense significance in today's fashion and textile markets. For wholesalers, manufacturers, and B2B dealers, Kantha represents an opportunity to tap into a blend of tradition and contemporary appeal, catering to the growing demand for artisanal and sustainable products.

The history of lac bangles in Karnataka is a testament to the region's rich cultural heritage. Lac, a natural resin, has been used for centuries to craft these vibrant, decorative bangles. This traditional craft dates back to ancient times, with artisans perfecting the techniques passed down through generations. Karnataka's lac bangles are known for their intricate designs and vibrant colours, reflecting the state's diverse cultural influences.

Temple jewellery is a unique category of handmade jewellery that originates from South India, deeply rooted in cultural and religious traditions. Characterised by intricate designs inspired by temple architecture and deities, these pieces are crafted with exceptional attention to detail. Traditionally worn during religious ceremonies and cultural events, temple jewellery has now gained popularity as a premium accessory in modern fashion.