West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Business Management | Resources
Search and ranking on wholesale platforms refer to the process of how products are displayed and prioritized when buyers search for specific items on the platform. The goal is to help shoppers find what they're looking for quickly and efficiently and give them confidence that they're shopping well. Search and ranking on the wholesale platform work the same as on the retail platform, but there are some important differences. Generally, the goal is to help shoppers find what they're looking for as quickly and easily as possible and to give them confidence that they're shopping well.
Business Management | Resources
Etsy is a popular online marketplace for handmade, vintage, and unique goods, but with so many sellers vying for attention, it can be challenging to promote your shop and stand out from the crowd. However, with a few strategic marketing tactics and a solid understanding of your target audience, you can successfully promote your Etsy shop and increase your sales. In this guide, we'll explore several effective ways to promote your Etsy shop, including optimizing your listings, using social media, using paid advertising, and participating in online communities. By implementing these strategies, you can increase your visibility, increase traffic to your shop, and ultimately increase your sales on Etsy. So let's get started!
Business Management | Resources
Are you planning to start a handmade business? With the right skills, right knowledge, and a well-thought-out plan, there is much that can be achieved. There is a lot of competition right now. But you have the freedom to move if you have a creative and unique idea. Starting and growing a handmade business can be a difficult but rewarding process. Here are some steps to consider:
Sustainability | Social
A DIY gift is a thoughtful way to show your family and friends how much they mean to you. Every handmade gift is unique and custom-made, making it one of a kind. If you have free time and feel skilled, you can do needlework. It will take time & hard work but imagine the recipient's reaction. The materials used to make handicrafts are usually expensive. Because artisans don't buy cheap materials to make them. For it, they buy natural raw materials, vegetable dyes, and the highest quality ingredients. It is always a good option to buy a handmade gift rather than buying a store-bought gift & it can actually make the gift very unique of its kind giving an edge over store-bought gifts
Home And Living | Shop By Sustainability
When you support handcrafted pieces, you also support the craftsmanship they practice. We support communities, local artists, and even our own conscious habits when we choose to buy handmade goods. There is no better reason than the latter to buy handmade. But these handmade products need to take some extra care to ensure that the product must last long. Most handmade goods are made with natural raw materials & so they are likely to react quickly with different temperatures & materials. As they are expensive products & if you take care of these products, after a certain age they are going to turn into an antique piece.
Community | People
A simple process to get the Interior design and furniture contracts


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