Both customers and employees in today's increasingly conscientious environment are demanding more from the organisations they patronise and work for. They want to be sure that the companies they work with are not only concerned with turning a profit but also serving some other purpose. The idea of a purpose-driven business can be applied in this situation. A company that operates with a clear sense of purpose is one whose aims and values are reflected in all it does, aligning its mission with its financial success. This strategy not only benefits the earth and the larger community, but it can also result in higher revenues and a more motivated workforce. We'll talk about the idea of a purpose-driven business and how to make it happen in this topic.

The handicrafts of India are a reflection of the country's rich and diverse cultural heritage, with a history that dates back to ancient times and has been shaped by various rulers and cultures throughout the centuries. Today, India is home to over 7.3 million skilled artisans who use their creativity to produce a range of visually appealing handicrafts that are known for their intricate designs, vibrant colours, and exceptional craftsmanship. Despite the popularity of these handicrafts among art collectors and enthusiasts from around the world, the Indian handicraft sector faces several challenges such as inadequate institutional support, limited access to technology, and lack of market intelligence, which impede its growth and development. This blog aims to explore the buying behaviour of consumers towards Indian handicrafts and how stakeholders in the Indian handicraft sector leverage the same to develop a comprehensive marketing platform and tap into the market opportunities available in this field.

let it be worn out of wear, let it be familiar.. let it be a sight of comfort, let it be everyday ordinary.

Design thinking is a methodology used for problem-solving that initially emerged in the design industry and has since been widely embraced by various fields and areas. It prioritizes human-centered approaches that emphasize empathy, creativity, and experimentation to generate inventive solutions to intricate issues.

The handmade market is a developing one that offers entrepreneurs special chances. This sector includes a wide range of goods, including artisanal foods and drinks, handcrafted jewelry, and home furnishings. Social networking and the growth of e-commerce platforms have made it simpler than ever for handcrafted company owners to expand their customer bases. This article will examine the development of the handmade sector, the benefits and difficulties of launching a business in the sector, the special prospects available there, and successful business tactics.

Delivering goods and services to customers rapidly and effectively is crucial for success in today's fast-paced business climate. This is where logistics, which includes the management of shipping, warehousing, stock, packaging, and information flow, comes into play. Effective logistics management may enhance productivity, save costs, and provide businesses with a competitive edge. It can also raise customer happiness. Logistics, nevertheless, also presents difficulties like high transportation costs, poor inventory control, and supply chain disruptions. In this blog, we will examine the value of logistics in business operations as well as its advantages, prerequisites, difficulties, and winning tactics. You will have a clearer understanding of how logistics might benefit the performance of your company at the end of this piece of content.