West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Sustainability | Environmental
Sustainability has become an imperative goal for the fashion industry as it grapples with the environmental challenges caused by its global supply chain. Cone Denim, a renowned denim manufacturer, has taken a significant step towards sustainability by investing $14 million in transforming its supply chain and incorporating recycled content. This transformative initiative not only addresses environmental concerns but also highlights the importance of transparency and traceability in the textile industry. Additionally, Cone Denim has partnered with Oritain, a company specializing in forensic verification, to ensure the authenticity and origin of its cotton sources. In this blog post, we will analyze the implications of Cone Denim's sustainable investment, its impact on the environment, and the role of Oritain in verifying recycled content.
Community | People
In today's globalized economy, building a thriving wholesale brand requires a multifaceted approach that encompasses supply chain management, product innovation, e-commerce strategies, brand identity, marketing prowess, and deal-closing finesse. This blog is your comprehensive guide to navigating the intricate world of wholesale business. We'll explore each crucial aspect, from crafting innovative products and harnessing the power of e-commerce to creating an irresistible brand identity and executing effective marketing campaigns. Whether you're a seasoned wholesaler or just starting your journey, these insights will equip you to elevate your wholesale business to new heights of success.
Community | People
Small business owners often find themselves faced with a multitude of tasks and responsibilities, from managing finances and tracking inventory to analyzing data and creating reports. In this digital age, spreadsheet software has become an indispensable tool for businesses of all sizes. When it comes to spreadsheets, two names stand out: Google Sheets and Microsoft Excel. Both offer powerful features and capabilities, but which one is the best choice for small business owners? In this blog post, we will explore the strengths and weaknesses of Google Sheets and Microsoft Excel to help you make an informed decision that suits the unique needs of your small business. Whether you're a solopreneur, a startup founder, or a small business owner looking to streamline your operations, this comparison will provide valuable insights to assist you in choosing the right spreadsheet software.
Community | People
In the competitive landscape of Small and Medium Enterprises (SMEs), identifying and harnessing genius talent can be the key to unlocking innovation and sustainable growth. This blog explores effective strategies and techniques to discover and nurture genius talent within your organization, ensuring your SME thrives in an ever-evolving business environment. Whether you're a startup or an established SME, these insights will help you build a team of exceptional individuals who can drive your business to new heights.
Community | People
A consumer's perception of a product's quality is formed when they decide whether to buy it. However, given the difficulty in gathering and processing all the necessary information, he/she is likely to be unsure about the perceived quality. In the pricing literature, it is clearly outlined. A consumer's perception of a product's quality is formed when they decide whether to buy it. However, given the difficulties in gathering and processing all the necessary information, she is likely to be unsure about the perception of quality. However, there is still a great deal of confusion regarding the connection between the retail price discount and the quality perception uncertainty (represented by the variance of quality perception).
Community | People
Retailers, especially in an e-commerce context, can act as a gateway to social channels in a number of different ways. This integration of retail and social platforms creates a symbiotic relationship where retailers use social channels to improve their marketing, customer engagement, and overall brand presence.


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