Connecting rural artisans to the global consumer market

As lovers of great craft, we love handmade. Handmade provides Eco-friendly, sustainable and generates employment across the world. In addition, the linear economy of consumption and waste is challenged by a new wave of redistributed micro-enterprise, with holistic sustainability, ethical and cutting-edge economic models. Artisanship has been a human-centred economic activity of giving form and meaning to local raw material and converting them into aesthetic and utilitarian product.

“We just make it better.”

Our aim is to provide a convivial future for the artisans. ownership of the means of work.

At Rural Handmade, we partner with small enterprise that have the right skill but lack innovation. We work in partnership and help them come in sync with the consumer trends and buying behavior, eventually supporting them till the critical support point.

We at Rural handmade are defining a few key metrics specific to their own inclusion, economic prosperity, increase in business critical support point skill, and thus achieving key development outcomes..

Why choose us

Fast and Frugal Product Development

Each product has its own characteristics that offer new or additional benefits to the customer. We, at Rural Handmade, believe in the development of each and every product.

Cost Efficient

We commission ideas / design low cost make-to-order model for our clients.

We are not a mass produced brand

Each product is handmade by an artisan, based on your requirements.

Impact on Society

Impact on the society from the maker's perspective and buyer's perceptive.

Research and Data Driven

Data-driven decision-making using technology and applications that help us achieve our strategies.

Our blog Learn more

The Legacy Of Usta Art From Persia To Bikaner

2024-07-24

The term "Usta" is derived from the Persian word ‘Ustad,’ meaning a master in a specific art. Usta refers to a skilled caste of artisans in Bikaner, Rajasthan, India, renowned for their unique handmade artistic techniques. This ancient art form, brought to India by Mughal Emperors from Iran, flourished in the 16th and 17th centuries. Raja Rai Singh, a general in Emperor Akbar’s court, introduced Usta artisans to Bikaner, making it a centre for Usta Art.

A Complete Guide To Ajrakh And The Process Of Ajrakh Making

2024-07-23

Craft, in essence, refers to the skill and practice of creating items by hand. These creations generally carry cultural significance, blending tradition with artistry to produce arts that are both functional and decorative. Crafts encompass a wide range of techniques and materials, from pottery and weaving to metalwork and textile arts, each reflecting the heritage and creativity of its makers.

Koftgiri Art: Timeless Rajasthani Craftsmanship

2024-07-20

Koftgiri, an exquisite and intricate art form, has its roots deeply embedded in the cultural and historical fabric of India. This remarkable craft involves the decoration of arms and weaponry, making them not only tools of war but also objects of immense beauty and cultural significance. The origins of Koftgiri can be traced back approximately 500 to 700 years, flourishing during the illustrious Mughal era.

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