Connecting rural artisans to the global consumer market

As lovers of great craft, we love handmade. Handmade provides Eco-friendly, sustainable and generates employment across the world. In addition, the linear economy of consumption and waste is challenged by a new wave of redistributed micro-enterprise, with holistic sustainability, ethical and cutting-edge economic models. Artisanship has been a human-centred economic activity of giving form and meaning to local raw material and converting them into aesthetic and utilitarian product.

“We just make it better.”

Our aim is to provide a convivial future for the artisans. ownership of the means of work.

At Rural Handmade, we partner with small enterprise that have the right skill but lack innovation. We work in partnership and help them come in sync with the consumer trends and buying behavior, eventually supporting them till the critical support point.

We at Rural handmade are defining a few key metrics specific to their own inclusion, economic prosperity, increase in business critical support point skill, and thus achieving key development outcomes..

Why choose us

Fast and Frugal Product Development

Each product has its own characteristics that offer new or additional benefits to the customer. We, at Rural Handmade, believe in the development of each and every product.

Cost Efficient

We commission ideas / design low cost make-to-order model for our clients.

We are not a mass produced brand

Each product is handmade by an artisan, based on your requirements.

Impact on Society

Impact on the society from the maker's perspective and buyer's perceptive.

Research and Data Driven

Data-driven decision-making using technology and applications that help us achieve our strategies.

Our blog Learn more

Neo-normal - New Designs And Innovations For Handmade Life-style Products In A Post Covid-19 World


Uncertain times have emerged and a post-COVID-19 world is expected to see a lot of changes on a fundamental level on how people will carry on with their lives. Taking a lead on this, I will like to share few insights from an EPCH webinar I recently attended on the topic “Neo-Normal – a post Pandemic forecast of Handicrafts & Lifestyle Products “ conducted by the esteemed Dr. Kaustav Sengupta – Associate Professor at NIFT Chennai.  The discussion revolved around considering six design themes to craft handmade products for neo consumers in a post-pandemic world which is forecasted to have a positive upturn.

The six themes discussed are: 

Will Retail Stores See The Light Of Day Again Post Covid-19 In Europe? Part-1


The retail industry or what we call the brick and mortar stores were already at an inflection point with at least 15% customer base shifting towards buying on e-commerce platforms. During and post Covid-19, the trend is expected to continue due to store closures and the decline in spending on non-essential products.

However, every setback throws a great opportunity at us to re-invent ourselves for this era post-Covid-19. According to an article on McKinsey, sectors in the bounce-back category – mostly consumer goods such as apparel and furniture are likely to see customer demand return relatively quickly. Retail stores must make the maximum of this opportunity and leverage the advantages of technology and sourcing/selling unique products to compete with e-commerce platforms. 

Conscious Consumerism And The Role Of Small Businesses In Consumer Market Post Covid-19


Consumers are showing a critical change in buying behavior; For example, Gen Z (the future buyers) are focusing not just on the product but on the values around the products. The 

The success of depop, a rapidly growing in the second-hand b2c fashion market is just a simple proof-of-concept of more sustainable living. 


As small businesses, we should really focus on providing a user interface (UI) and User experience (UX) that is fast-moving with the speed of changing the taste of the consumer. In accordance to Mckinsey, a survey of US consumers found that 64 percent of respondents have felt depressed, anxious, or both over the past several weeks and almost 39 percent stated that they would be unable to pay their bills after one month of unemployment. This COVID-19 Pandemic has resulted in an astronomical shift in the consumer mindset towards to live, breathe, and eat sustainably. 


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