West Bengal, often called the "Harvest Land" of handicrafts and handlooms, is home to a rich tradition of artisanal crafts that have flourished for centuries. Among the wide variety of crafts that the state is known for, jute handicrafts stand out due to their eco-friendliness, strength, and versatility. The Bengal crafts, known for their intricate designs and high-quality materials, have earned a significant place in India’s handicraft market. One of the key reasons behind the continued success of these crafts is the ready availability of raw materials and low labor costs in the region, making West Bengal a hub for such endeavors.

Sustainability | Environmental
Ecolabelling schemes have emerged as significant tools in promoting sustainable consumption patterns by providing consumers with vital information about the environmental impact of products. These schemes, which originated with the launch of the Blue Angel in Germany in 1977, have since proliferated globally, offering consumers a means to make informed choices at the point of purchase.
Sustainability | Environmental
Transparency is a powerful force that drives accountability, trust, and positive change in various aspects of society, including business, government, and social interactions. In the context of sustainability and consumer behavior, transparency plays a crucial role in informing and empowering consumers to make informed choices that align with their values and preferences.
Sustainability | Environmental
Ecolabels are not enough to solve sustainable consumption and procurement; if the awareness of ecolabels among the population is increasing Programs to impart ecolabel knowledge can be implemented to increase the perception of individual towards saving the environment and thereby increasing the perceived environmental attitude.
Community | People
"Fashions change like leaves on the bough, some of which go and others come," said Dante in the Divine Comedy. The four fashion capitals of the world, namely New York, Paris, London, and Milan, rule the ramp and have a huge influence in setting the upcoming trends. Fashion weeks, celebrities, and fashion designers introduce new trends and set the style for different seasons. Magazines, blogs, and tabloids endorse these latest trends to the masses and retailers.
Community | People
Brands are constantly striving to showcase their positive image, putting in endless effort to do so. This can be done in a multitude of ways. In today's society, with millennials at the forefront, it is not enough for brands to simply have a positive image. There is an expectation for them to make a positive impact as well. This is known as corporate social responsibility - the practice of implementing sustainable development strategies that benefit all stakeholders, including economic, social, and environmental factors.
Community | People
CHAPTER 01 - CROSS-BORDER PRODUCT DEVELOPMENT


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