Sustainability | People

Sustainable Fashion

Apr 26, 2022 | Amy Francis

“Regardless of what your background is, we can all agree on some really basic things—no one should die to make a T-shirt, and we shouldn’t be pouring toxins into our planet.” — WHITNEY BAUCK ON GREEN DREAMER PODCAST EPISODE 129

What is sustainable fashion?

Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice.

Sustainable fashion is not using more natural resources than the planet can naturally replace, and not producing anything that the planet can’t naturally reabsorb.

Sustainability is measured by assessing performance of Social, Environmental, and Economic principles.

How to be a sustainable clothing brand?

To become a sustainable clothing brand you must be Eco-Friendly, your clothes must be designed, manufactured, distributed, and used in ways that are environmentally friendly.

Keys to building a better fashion business:

  • ADs 

  • Marketing 

  • Being sustainable - people want to help the planet more now

  • Being present all throughout social media 

  • Quick response 

  • Being on trend 

  • Being cruelty free & vegan 

  • Upcycling & recycling 

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