Sustainable Fashion
Apr 26, 2022 | Amy Francis
What is sustainable fashion?
Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice.
Sustainable fashion is not using more natural resources than the planet can naturally replace, and not producing anything that the planet can’t naturally reabsorb.
Sustainability is measured by assessing performance of Social, Environmental, and Economic principles.
How to be a sustainable clothing brand?
To become a sustainable clothing brand you must be Eco-Friendly, your clothes must be designed, manufactured, distributed, and used in ways that are environmentally friendly.
Keys to building a better fashion business:
ADs
Marketing
Being sustainable - people want to help the planet more now
Being present all throughout social media
Quick response
Being on trend
Being cruelty free & vegan
Upcycling & recycling