Trends | Shop By Values

Wholesale Platforms: Faire Vs Ankorstore Vs Helloaboud Vs Orderchamp

Nov 23, 2022 | Shivanjali Kathpal

The wholesalers are investigated to bridge the gap between the brands and the retailers, making it much easier for the brands to find a prospective target market and retailers to make their inventory coffers more diverse with an array of products, each being qualitatively different. In the era of technology, there has been a shift from physical warehouses to enhanced online presence through websites, social media handles etc which has in turn increased the susceptibility of growth and scope of brands, wholesalers and retailers. Thus, B2B wholesale industry is a powerful drive contributing to the development of global business.Because wholesale is all about moving large quantities of product through long-term deal structures, it just makes sense that companies in this industry show significantly higher average order values (AOV) and order volumes. Its long-term nature also means customer-lifetime value is higher. Some of the things which should be given importance by the wholesalers before opening a retail can be enlisted as- conversion rates, outsourcing, shipping costs, product pricing, social media, negotiating etc With a plethora of B2B wholesalers popping up everyday, there are already some of them who have established their name worldwide like Walmart, Sears & Kmart which have momentous brands partnered with them. On the other hand, there are other neophytes who believe in supporting the small businesses and brands by providing their services which not only helps in enhancing their brand visibility but also boosts their business substantially. Among all of them, let's discuss three B2B wholesalers who are considerably doing really well and have expanded globally in a trice:- Ankorstore, Helloabound and Orderchamps. The aforementioned wholesalers have made their mark seamlessly by providing quintessential service according to the requirements of the retailers and brands.

More about the companies:

Ankorstore

The Ankorstore marketplace offers a product catalogue of over 20,000 European brands to retailers who want to offer their customers a differentiated shopping experience and new products. Ankorstore’s activity across Europe tripled in the first four months of 2021, despite half of Ankorstore's affiliated retailers closing their doors during Lockdowns. 

Ankorstore is a global marketplace dedicated exclusively to small businesses and independent brands equipped with cutting edge technology and a cutting edge catalogue where you can filter products per category such as home, food, interior, cosmetics etc.It s a business community that brings together retailers, brands, financial tools, logistics, management and customer Relationship Management tools.Ankorstore / Ankorstore Shopify integration / Hokodo /Ankorstore



Hello Abound

The team of retail experts hand-pick high quality brands with compelling stories and strong values, to help retailers stock their store with unique products that their customers will love. And with net 60 payment terms and free returns. The platform gets the products in front of thousands of retailers with no fee to sell and flexible commission options. And also handle everything from promoting their brand via email to checkout, payment processing, and returns, so you can focus on creating amazing products.Hellbound looks for presentation, packaging and proof of sales. It also closely observes uniqueness and category clarity before connecting with the brand

Orderchamp


Orderchamp is a digital purchasing platform that connects brands and retailers across all of Europe.

Today, it has connected with 100,000 independent retailers. it helps retailers to discover their new bestsellers, and brands to grow across borders. Through the power of curation, technology, data, and machine learning, it creates efficient solutions to offer them the best purchasing platform.Values that Orderchamp finds valuable in brands are social good, eco-friendly, handmade, organic, love for local etc.


The Analogy:Comparison


Basis

Ankorstore

Hello Abound

Orderchamps

Retailers

200000

150000+

100000+

Brands

20000

6400+

6000+

Number of Products

300000+

800000+

400000+

Shopify Integration

Available

Available

Available

Customer support

Slowed down from last year

Live in 24 hrs

Live in 24 hrs

Buy now pay later

60 days

30/60 days

60 days

Global Rank

59094

205779

119323

Country Rank

408

8887

21917

Category Rank

37

35

286

Audience enticed through

Computer & electric Technology

Electronics & Technology

Business & customer service

Website Traffic

 (as in september 2022)

⬆️11.84%

⬇️36.50%

⬆️0.75%

LinkedIn

746 employees

Not posted lately

not much reach

4,386 followers,110 employees

Twitter

-

Not much Reach, 872 followers

-

Facebook

low reach

not much reach

12,136 people follow this

Instagram

Substantially active with 12.9k followers not much reach of the posts.

61.7k followers

20.2k

Youtube

-

16k followers

1.03k

Pinterest

-

-

208 followers not posted lately


SWOT Analysis:

Strengths

Weaknesses

Ankorstore:

Marketplace orders are from around 33 countries of Europe; give credit terms to buyers even on first visit; Reinventing wholesale; partnered with UPS to provide free shipping; free sign up; no binding contract;offers on freemium basis.


HelloAbound:

Help local business to connect; grow & delight customers where you are a maker/ seller; Particular about the brand with which it partners- closely checks presentation, packagingand proof of sales & uniqueness & category clarity.


Orderchamps:

Informal open organisational structure; 16 nationalities; fast paced process; H2H ie human to human system which is empathy led and experienced empowered; partnered with Zendesk for providing customer support service; great agent experience with omnichannel approach.

Ankorstore:

Slow customer support services; customers whoa are sole traders and work for charity are not accepted by their platform;Social Media Marketing

Limited Distribution


HelloAbound:

Does Not accept customers which have shipping, drop, cold, heavy, international shipping requirements; its website traffic has decreased by 36.50%; Low social media reach except instagram

Low Brand Recognition; Limited Distribution.


Orderchamps:

Low social media reach; Low Brand Recognition; Limited Distribution; stagnant estimated employee growth over years.


Opportunities

Threats

Ankorstore:

Effective adoption of e-commerce; Diversify the product line; Strengthen online sales; Boost marketing techniques;Target the market according to the product line.


HelloAbound:

Effective adoption of e-commerce; Changing mentality of Indian customers; Establishing in other developing economies; Own Payment gateway


Orderchamps:

Business Expansion; Increase In Category;

Target market according to the product line;

Establish Globally

Ankorstore:

Competition from large wholesalers who deal with branded products; Low reach on  social media handles- Social media marketing plays a pivotal role in convincing the retailers to purchase products of small business over the well established brands.


HelloAbound:

Stiff Competition from big wholesalers and other competitors in the market; New Entrants


Orderchamps:

Intense competition; Low Reach On social Media Handles.


Conclusion:


Faire is very strong competitor of all three wholesale brands ( Hello Abound, Ankorstore and Orederchamps). Thus, there are areas where all three of them need to improve and master their company.Faire being a leading independent  wholesale brand is functioning much above the other three;


Basis

Wholesalers

Market Base

Faire: California,USA


Ankorstore: Europe


Hello Abound: NewYork (US)


Orderchamps: Amsterdam-Netherlands (Europe)

Total Revenue Raised & Last revenue rasied

Faire:

Total- $1.692B; Last raised- $180.21M (5m)


Ankorstore: 

Total- $420.89M;  Last raised- $282.27M (10m)


Hello Abound:

Total- $60.78M; Last raised- $36.7M (1yr)


Orderchamps:

Total- $23.3M; Last raised- $20M(1yr)

Investor Count

Faire: 14


Ankorstore: 9


Helloabound: 6


Orderchamps: 5

Current Stage of working

Faire: Series G - III | Alive


Ankorstore: Series C | Alive


Hello Abound: Series B | Alive


Orderchamps: Series A | Alive

Funding & Valuation

Faire's latest funding round was a Series G - III for $180.21M on May 25, 2022. ($180.21M)

Faire's valuation in May 2022 was $12,174 - $12,590M.

Faire's latest post-money valuation is from May 2022.


Ankorstore's latest funding round was a Series C for $282.27M on January 10, 2022.($282.27M)

Ankorstore's latest post-money valuation is from January 2022.


Abound's latest funding round was a Series B for $36.7M on September 27, 2021.($36.7M)


Orderchamp's latest funding round was a Series A for $20M on May 6, 2021.($20M)


 


I Understand

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