Comparing Platforms For Selling Overseas: Finding The Ideal Platform For International E-commerce
Sep 26, 2023 | Bala Krishna
VARIOUS PLATFORMS:
There are many platforms that businesses can consider when selling abroad. Below is an overview of some of the popular platforms that help increase global sales:
WAYFAIR:
Wayfair is a home and lifestyle retailer in the US and Europe. From furniture, lighting, and cooking utensils to plumbing and DIY, Wayfair has over 5,000 brands to choose from.
Markets: Austria, Canada, Germany, Ireland, United States
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (NO)
Fees and Pricing: None
Ease of Use: Wayfair is an easy-to-use marketplace and has an attractive interface
Marketing and Visibility: They use the help desk, make phone calls, post, and chat on the web, but social media is not available.
Shipping and Logistics: The marketplace provides support and tracking services whereas the seller does not provide assistance to the customer.
Wayfair Pros:
1. Wide range of products
2. Competitive prices
3. Easy online shopping
4. Fast shipping options
Wayfair Cons:
1. Customer competition
2. Difficult return process
3. Limited retail experience
WALMART:
Walmart Marketplace is one of the largest e-commerce sites in the United States. When you sell on Walmart.com, you can reach millions of regular and repeat customers. Our robust ecosystem of solutions is designed to help retailers of all sizes grow.
Markets: United States
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: No membership fees but commission fees (3-20%)
Ease of Use: Walmart is not suitable for economical or middle-class customers, and it is quite complicated to use.
Marketing and Visibility: They too use the help desk, make phone calls, post, and chat on the web, but social media is not available.
Shipping and Logistics: The marketplace and the seller provide support and tracking services
Walmart Marketplace Advantages:
1. Wide customer base
2. Reliable reputation
3. Complete service available
Walmart Marketplace Disadvantages:
1. Firm number of vendors
2. High competition among vendors
TRADING FOE:
Trading Foe is the first Scandinavian (B2B) seafood trading platform to cross the borders of the Asian and Scandinavian markets, and TradingFoe helps businesses easily do business worldwide.
Markets: Australia, Norway, United States, Vietnam
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: Membership fee of USD 1,500 annually and commission of (3-5%)
Ease of Use: They make it easy for the seller and buyers by using pop-ups and notifications all over their website.
Marketing and Visibility: They use the help desk, make phone calls, post and chat on the web, and social media is available.
Shipping and Logistics: The marketplace and the seller provide support and tracking services
Trading foe Marketplace Advantages:
1. Wide Vendor Network
2. Global Promotion Potential
3. Competitive Pricing
4. Niche Market Access
Disadvantages of Tradingfoe Marketplace:
1. Limited name recognition
2. Marketing costs and competitive prices
RANGE ME:
RangeMe is a product discovery and sourcing platform where retailers and vendors find, connect, and grow their businesses.
Markets: United States
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: None
Ease of Use: They have separate tabs for buyers and sellers which makes it less complicated
Marketing and Visibility: They use the help desk, post, and chat on the web, but social media and telephone are not available.
Shipping and Logistics: The marketplace does not provide support and tracking services, but the seller provides them.
Range Me Pros:
1. Comprehensive Product Discovery 2.Simplified Supplier Communication 3.Resellers Access
RangeMe Cons:
1. Competitive business environment
2. Subscription fees
3. Limited global reach
4. Communication capabilities
NEWEGG business:
NeweggBusiness sells IT products and services to businesses, government agency ies, healthcare organizations, and schools. It has more than 300,000 customers and offers retailers a variety of retail, fulfillment, shipping, and returns services, Including shipping within the United States.
Markets: United States
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (NO)
Fees and Pricing: Commission of 12% and there are no membership fees
Ease of Use: They do not provide assistance on their website and their interface is not attractive
Marketing and Visibility: They use Emails, telephone calls, and webchat but they don’t have social media, or even help centers.
Shipping and Logistics: The marketplace and the seller provide support and tracking services
Newegg Marketing Advantages:
1. Wide range of technologies
2. Competitive pricing options
3. Review trusted customers
Cons of Newegg Marketing:
1. Advertising restrictions 2.Complex returns procedures
NEWEGG:
Newegg is America's #1 Online Technology Marketplace. The fulfillment process allows sellers to store items delivered in the US for Newegg to pick up, pack, and ship.
Markets: India, Ireland, Netherlands, New Zealand, Poland, Singapore, United States
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (NO)
Fees and Pricing: Commission fees of 12% and there are no membership fees
Ease of Use: Newegg uses automatic options and AI to enhance its website.
Marketing and Visibility: They use Emails, telephone calls, and webchat but they don’t have social media, or even help centers.
Shipping and Logistics: The marketplace provides support and tracking services
Pros Newegg Marketplace:
1. Variety of Technical Products
2. Trusted Vendors Network
3. Customer Reviews and Ratings
Cons Newegg Marketplace:
1. Shipping Challenges
2. Customer Service Issues
3. Complexity of Return Process
JOOR:
JOOR is the world's industry-standard fashion wholesale platform, with a monthly turnover of over $1.5 billion from GMV. JOOR users have more flexibility, visibility, efficiency, and visibility for their business. JOOR is headquartered in New York and has offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Melbourne and Tokyo.
Markets: Austria, Canada, Germany, Ireland, United States
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: None
Ease of Use: It has a specific type of website that attracts its target sellers and customers of the fashion industry.
Marketing and Visibility: They use the help desk, make phone calls, mail, post, and chat on the web, but social media is not available.
Shipping and Logistics: The marketplace does not provide support and tracking services but sellers provide support to the customer.
Joor Marketplace Benefits:
1. Simplified Order Management
2. Enhanced Brand Awareness
3. Data Analytics Insights
Joor Marketplace Cons:
1. Competition from other brands
2. Limited user interaction
3. Learning curve for new users
FRUUGO:
Fruugo sells millions of different products from thousands of brands in 46 countries, 28 languages, and 22 currencies. The online business works with hundreds of vendors at no cost. It's easy to create and provide a feed for your own words and currencies.
Market: Global
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: Commission fee of 15% and there are no membership fees
Ease of Use: It's easy to create and provide a feed for your own words and currencies.
Marketing and Visibility: They use the help desk, mail, make phone calls, and post, but social media is not available and web chat is not available.
Shipping and Logistics: The marketplace does not provide support and tracking services but the seller provides support to the customer.
Fruugo Marketplace Pros:
1. International Business Service
2. Multilingual Service
3. Wide Range of Products
Fruugo Market Cons:
1. Mixed seller experience
2. Currency conversion challenges
3. Seller communication issues
FAIRE:
Faire is an online marketplace that uses a data-driven approach to provide a marketplace for their stores by connecting 400,000 independent sellers with the best brands and talent. Sell online using a data-driven approach to 400,000 independent vendors stocking their stores
Markets: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United States
Product Categories: Economy (NO) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: Commission fee of 15-25% but there are no membership fees.
Ease of Use: Faire is not easy to use for economical class people as they do not sell economical products
Marketing and Visibility: They use the help desk, make phone calls, post, and chat on the web, but social media is not available.
Shipping and Logistics: The Seller provides support and tracking services but the marketplace does not provide anything.
Faire Marketplace Advantages:
1. Selected Product Selection
2. Better Marketing
3. Quality Management
Faire Marketplace Cons:
1. Limited supplier control
2. Transport and logistics difficulties
3. Intense competition between suppliers
EUROPAGES:
With around 30 million B2B visitors per year, Europages is Europe's leading global B2B platform. Europages supports UK B2B exporters by helping them rank high on Google in 26 languages and connecting them with international buyers looking for products.
Markets: GLOBAL
Product Categories: EcOnomy (YES) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: None
Ease of Use: It is one of the easy-to-use sourcing platforms and is very less complicated.
Marketing and Visibility: They use the help desk, make phone calls, and post, but social media is not available and webchat is not available.
Shipping and Logistics: The marketplace does not provide support and tracking services but the seller provides support.
Europages Marketplace Pros:
1. Comprehensive business network
2. Target European audience
3. Business verification process
Europages Marketplace Cons:
1. Competitive pricing models
2. Changes in quality brands
EBAY:
EBay connects buyers and sellers worldwide, including 22 million users in the UK. 80% of the products sold on the platform are new products, and 86% are sold at fixed prices instead of auctions. 58% of eBay sales come from cross-border businesses
Markets: Global
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: 10% COMMISSION fees and there are no membership fees.
Ease of Use: The eBay marketplace is easy to use and very less complicated.
Marketing and Visibility: They use the help desk, make phone calls, post, and social media, but webchat and tutorials are not available and also webchat is not available.
Shipping and Logistics: The marketplace does not provide support and tracking services, the seller fulfills the customer service.
eBay Pros:
1. Global Market Reach
2. Assortment
3. Auction Style Listings
4. Buyer Protection
eBay Cons:
1. Fluctuating Seller Reputation
2. Complex fee Structure
CERQULAR:
Cerqular is the world's largest and fastest-growing innovative, emerging, circular, vintage, and resale platform. We use technology to increase sustainability and circulation by making it easier for brands and consumers around the world.
Markets: Global
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: 20% commission fees and there are no membership fees.
Ease of Use: As there are no tutorials and pop-ups it is difficult to use the website.
Marketing and Visibility: They use the help desk, make phone calls, post, and social media, but there are no web chat and tutorials available.
Shipping and Logistics: The marketplace provides support and tracking services
Advantages of cerqular:
1. Provides sustainable products
2. Various types of business
Disadvantages of cerqular:
1. Limited product availability
2. Higher price
AMAZON USA:
Amazon offers companies of all sizes the ability to sell products worldwide for free. Amazon can collect, pack, and ship your products to customers, as well as provide customer service and return procedures. Secure payment systems help reduce risk for merchants.
Markets: United States
Product Categories: Economy (YES) Middle Class (YES) Premium (NO) Luxury (YES)
Fees and Pricing: Commission fee of 8 - 45% and Membership fee of USD 39 monthly
Ease of Use: One of the reputed marketplaces and easy to use.
Marketing and Visibility: They use the help desk, make phone calls, and post, but social media, web chat, and tutorials are not available.
Shipping and Logistics: The marketplace and the seller provide support and tracking services
Amazon US Marketplace Benefits:
1. Premium Membership Benefits
2. Global Marketing and Insights
3. Great Experience
Amazon US Marketplace Cons:
1. High competition among vendors
2. Counterfeit and unauthorized products
3. Unfair pricing structure
4. Limited vendor support
AMAZON CANADA:
Amazon offers companies of all sizes the ability to sell products worldwide for free. Amazon can collect, pack, and ship your products to customers, as well as provide customer service and return procedures. Secure payment systems help reduce risk for merchants.
Markets: Canada, Mexico, United States
Product Categories: Economy (YES) Middle Class (YES) Premium (YES) Luxury (YES)
Fees and Pricing: MEMBERSHIP FEE OF CAN 29.99 monthly and commission of (6-20%)
Ease of Use: Similar to Amazon (US), it is not very complicated but has to be searched on its own as there won't be any tutorials.
Marketing and Visibility: Except for email, they don’t have other tools like social media, website, tutorials, or telephone calls.
Shipping and Logistics: The marketplace provides support and tracking services also the seller provides support to the customer.
Amazon Canada Pros:
1. Wide Range of Products
2. Key Benefits
3. Fast Shipping
4. Reliable and Trusted Platform
Amazon Canada Cons:
1. Intense competition among suppliers
2. Competitive pricing structure
3. User review effect
ALIBABA:
Alibaba is the world's leading B2B e-commerce platform that aims to make things easier by connecting sellers to 26 million buyers from over 200 countries and regions. Founded in 1999, Alibaba International Port is the first business unit of the Alibaba Group and provides services that cover all aspects of the business, including providing businesses with the tools to help their products reach a global audience and helping buyers find, find, and order products. online. Fast and efficient. The platform further supports international trade by providing free automatic translation in 19 languages.
Markets: Global
Product Categories: Economy (YES) Middle Class (YES) Premium (NO) Luxury (NO)
Fees and Pricing: No commission fee but a membership fee of USD 2,499 annually.
Ease of Use: Alibaba is an easy-to-use marketplace and has an attractive interface
Marketing and Visibility: They use the help desk, make phone calls, post, and chat on the web, but social media is not available.
Shipping and Logistics: The marketplace does not provide support and tracking services but the seller provides support to the customer.
Advantages of Alibaba Market:
1. Wide Product Network
2. Competitive Price Options
3. Wide Product Range
Weaknesses of Alibaba Marketplace:
1. Counterfeit Products
2. Language and Communication Barriers
3. Quality Control Challenges
4. Shipping Customs Complexities
CONCLUSION:
It is essential to take into account aspects like pricing schemes, seller policies, client base, localization possibilities, and simplicity of use while choosing a platform. Making an educated purchase requires extensive study, consulting with seasoned salespeople, and considering the unique requirements of your company.
There is no universally applicable solution, therefore companies should pick the platform that best suits their products, target audiences, and long-term goals. Businesses can increase their success in the global e-commerce market by utilizing the platform's advantages and adjusting to its limits.
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