Business Management | Resources

12 Ways To Boost Your Business On Etsy

Mar 02, 2023 | RAJ

If you're an Etsy seller looking to increase your store's visibility and boost your business, you're not alone. Competition can be fierce with over 4.3 million active merchants on the platform. There are multiple ways to stand out and attract more customers to your Etsy store, though. We outline 12 practical tactics for expanding your Etsy business in this blog post, ranging from enhancing your product listings to utilizing social media and other marketing channels. These tips can help you boost sales and strengthen your brand's profile on Etsy, whether you've only recently started selling there or have been doing so for some time. Find out right away how you may boost your Etsy business!

1. Store Optimization:

Make sure your store is visually appealing and easy to navigate.

Why optimizing your Etsy store is important to crafters? Crafters should optimize their Etsy store for several reasons. Making your store more search engine friendly may increase the likelihood that customers will find your products while browsing Etsy categories or conducting relevant keyword searches. 

Amplifies sales volume: By optimizing their storefronts, crafters may make it easier for potential buyers to find and purchase items. This could lead to an increase in sales and profits for crafters.

Competitive edge: Etsy has thousands of storefronts, so craftsmen must differentiate themselves from the competition. By making their store more efficient, they may stand out from the competition and attract more people with their items. 

Economical marketing: Optimizing an Etsy store can help crafters advertise their goods and reach a wider audience for less money than more traditional marketing strategies like advertising. 

Optimized customer experience: Customers may have a better experience in a well-optimized Etsy store, which raises the probability that they will shop there again in the future. This entails having succinct and clear product descriptions, top-notch photos, and simple navigation.

How can clear and concise product descriptions, high-quality images, and easy navigation help optimize an Etsy store? All of these are essential elements that can help optimize an Etsy store in the following ways:

Increase customer engagement: When potential customers visit your Etsy store, they need to be able to quickly and easily find what they're looking for. Clear and concise product descriptions, high-quality images, and easy navigation improve the user experience and help customers stay on your website longer. 

Improved search engine rankings: Search engines like Google take the user experience very seriously when ranking websites. A website with clear and concise product descriptions, high-quality images, and easy navigation is more likely to be seen as providing a positive user experience that can help improve search engine rankings

Increase conversion rates: When potential customers can easily find what they are looking for and quickly understand the benefits and features of your product, they are more likely to buy it. Clear, concise product descriptions and high-quality images can help increase sales potential.

Reduce returns and improve customer satisfaction: When customers can see what they're buying and have a good understanding of its features and benefits, they're less likely to return a product. This can help increase customer satisfaction and reduce returns. This can be expensive for online retailers.

Therefore, optimizing your online store with clear and concise product descriptions, high-quality images, and easy navigation can increase customer engagement, improve search engine rankings, increase conversion rates, and reduce returns. This is very important to your successful online business.

Simply click on the links to have a better idea about; Store optimization, product description

2. Offer Unique Products:

Offer your customers a unique product. Offering unique items on your Etsy store can benefit your business in several ways: 

Stand out from competitors: With so many sellers on Etsy, it's important to offer something unique that sets you apart from the competition. Unique products can help your brand stand out and attract new customers looking for something unique and exciting. 

Increased visibility: Etsy's search algorithm prioritizes unique and interesting products that are more likely to appeal to potential buyers. By offering a unique product, your product appears more in search results and stands out more on the platform. 

Higher perceived value: Unique products tend to be more valuable in the eyes of customers, and as a result, customers are often willing to pay more. By offering unique products, you can set higher prices and increase your profits. 

Brand creation: By offering a unique product, you can make your brand a leader in a particular niche or category. This can help build customer loyalty and encourage repeat sales.

Social Media Sharing: Unique products are more likely to be shared on social media and other online platforms, driving more traffic to your Etsy store and increasing sales. 

Overall, offering unique items in your Etsy store can make your brand stand out, increase awareness, and attract new customers, leading to greater business success. You can offer unique products such as handicrafts, vintage items, custom items, digital downloads, recycled or repurposed products, unique art, and niche products. The key to offering unique products on Etsy is identifying gaps in the market and offering something other sellers don't always offer. Don't be afraid to get creative and think outside the box to offer your customers something truly unique and special.

Here are some unique product ideas for you:

1. Vintage Style Handmade Jewelry Ring

2. 73" Scratching Modern Cat Tree Tower

3. Tree Faces Decor Outdoor 

4. Super Quality Unique Uruguayan Amethyst Geode

5.14"Luxury Metal Chess Pieces & Board Set-Unique Art Work of Soviet Series- Brass      Chess for Birthday Gift/ Anniversary

3. Competitive Product Pricing:

Attract customers by studying the competition and setting competitive prices for your products. Knowing your competitors and pricing your products competitively are essential to attracting customers on Etsy. Here are some steps you can take:

Identify your competitors: Find other sellers on Etsy offering similar products. Look for stores with high sales, positive reviews, and good ratings. Pay attention to product descriptions, photos, and prices.

Price Analysis: View your competitors' prices and compare them to yours.

Be sure to consider the quality of the materials used, the originality of the design, and the time and effort it took to make the item. Remember, if you're selling handmade products, you're not competing with mass-produced products. 

Cost Considerations: Calculate the cost of materials, labor, and other costs associated with the production of goods. This will help you set a minimum price that will make you profitable. 

Define Your Target Market: Decide what type of customer you want to attract and find out how much they are willing to pay for your product. See the average price of similar products in your target market

Pricing: We set competitive pricing based on research. Your price must be reasonable and fair, but high enough to cover your costs and make a profit. 

Review and Adjust: Once you've set your prices, track your sales and adjust your prices as needed. If the sale isn't good enough, consider lowering the price a bit. If it sells out quickly, consider raising the price.

Focus on Quality: Stay ahead of the competition by making sure your products are of high quality and unique. This will help you attract customers and justify your price.

These steps will help you effectively research your competitors and price your products competitively on Etsy. 

4. Offer discounts and coupons:

Launch special offers and discounts to attract new customers and retain existing ones. We can give you some general information about how discounts and coupons can help you grow your business on Etsy. 

Sales and discounts: Offering a discount or sale is a great way to attract customers to your store. You can offer a percentage discount, free shipping, or a free deal. This will help increase sales and attract visitors to your store. 

Coupon code: Creating coupon codes is another way to encourage customers to buy. You can give this code to your regular customers as a reward for signing up for the newsletter or as a social media promotion.

Bundled Deals: Bundle offers can encourage customers to purchase multiple items from your store. You can offer a discount when a customer buys two or more products, or create custom packages that include additional products.

Free Gifts: Offering free items or samples with purchases can be a great way to build customer loyalty and increase the perceived value of your product. 

Loyalty Program: Offering a loyalty program is another way to encourage customers to buy from you. You can encourage repeat purchases, referrals, or social media engagement.

In general, offering discounts and coupons can be an effective way to attract new customers and encourage repeat business on Etsy. Make sure your proposal aligns with the result and overall business goals. 

5. Expand your product line:

Offer a variety of products to attract more customers. Expanding your product line on Etsy can benefit your business in several ways.

Reach a wider audience: Expanding your product line can help you attract new customers who may be interested in your new product. This can increase sales and the popularity of your store.

Increase sales: Offering a wider range of products can increase overall sales by encouraging customers to buy more in your store.

Build customer loyalty: By offering a variety of products, you can build a loyal customer base that will come back to your store to purchase a variety of products. 

Diversify revenue streams: Expanding your product line can help you diversify your income stream and reduce your reliance on a specific product.

How can I expand my product line on Etsy? You can extend it using the following methods: 

Research customer demand: Take a look at the best-selling products in your niche or category and see if you can create variations or complements.

Consider new product categories: Explore new product categories that relate to or have experience with existing products. 

Get creative with materials: Experiment with different materials to create new variations on existing products. 

Take inspiration from trends: Keep an eye on trends in your niche or broader market and consider how you can incorporate them into your product line. 

Ask for customer feedback: Reach out to your customers and ask for their feedback on what they would like to see in your store. By expanding and diversifying the product line, you can grow your Etsy business and bring more customers to your store. 

6. Custom Order Consideration:

Offer custom orders to meet specific customer needs and preferences. Customized orders can be a valuable tool for boosting your business on an Etsy store in several ways: 

Unique products: Individual orders allow us to offer unique products that cannot be found anywhere else. This can help you stand out from the competition and give shoppers a reason to choose your store over others.

Customer satisfaction: When customers receive products tailored to their specific needs and preferences, they are more likely to be satisfied with their purchase and leave positive feedback. This can lead to increased sales and word-of-mouth referrals. 

Higher prices: Custom products often cost more than standard products because they require extra time and effort. You can increase your income and the profits of your business.

Repeat customers: When customers have a positive experience with a custom order, they are more likely to return to your store for future purchases. This will help you build a loyal customer base and increase your sales over time. 

Niche: Offering custom products can help you find a niche for shoppers with special needs or preferences that other stores don't have. This allows you to create unique selling propositions and attract customers looking for products that meet their specific needs.

Overall, custom orders can be an invaluable tool for growing your Etsy business, helping you stand out from the competition, increasing customer satisfaction, and increasing your bottom line over time. 

7. Rapid response to customer inquiries:

You earn their trust and loyalty by responding quickly to customer requests and resolving issues as they arise. Responding quickly to customer inquiries can be a useful tool in growing your Etsy business in many ways: 

Increased customer satisfaction: Responding quickly to customer inquiries shows that you value your time and are committed to providing excellent customer service. This increases customer satisfaction and positive reviews, which can help attract new customers to your store.

Improved reputation: A reputation for excellent customer service can help make your store a trusted source of high-quality products. This can help increase customer loyalty and word-of-mouth referrals to increase sales and expand your business over time. 

Competitive advantage: In a crowded marketplace like Etsy, responding quickly to customer inquiries can give you an edge over the competition.

By providing timely and useful answers to customer questions, you build trust and position yourself as a trusted and responsive seller.

Increase Sales: When customers are confident that their requests can be responded to quickly, they are more likely to make a purchase. By providing exceptional customer service, you can increase conversion rates and in-store sales. 

Repeat Customers: Responding quickly and efficiently to customer requests increases the likelihood of repeat purchases. By building strong relationships with your customers, you can build a loyal customer base that will come back to your store for future shopping.

Overall, responding quickly to customer inquiries can be a useful tool for growing your Etsy business by increasing customer satisfaction, building your reputation, gaining a competitive edge, increasing sales, and generating repeat business.

How can I respond quickly to customer inquiries on Etsy? Here are some strategies for you:

Set up notifications: Check your Etsy settings for notifications(Etsy notifications) about incoming messages from your customers. This allows you to respond quickly to new requests as they arrive.

Develop pre-written responses: Consider developing ready-made answers to common questions you receive from your customers. This allows us to save time when responding to inquiries and provide timely and helpful responses.

Prioritize your responses: When you receive a new request, prioritize the response according to the urgency of the client's request.

For example, if a buyer has a question about the delivery time, it may be more urgent than a question about product features.

Using Templates: Consider using a template to answer common questions. Templates allow you to respond quickly by providing detailed and useful responses.

Be clear and concise: Be clear and concise when answering customer questions. This avoids misunderstandings and ensures that customers receive the information they need promptly. 

Provide useful information: Provide as much useful information as possible in your answers to customer inquiries. This will help you position yourself as a credible and trusted seller and increase customer satisfaction.

In general, you can quickly respond to customer inquiries and improve customer service on Etsy by setting alerts, developing pre-written responses, using templates to prioritize responses, and providing clear, concise, and useful information.

8. Provide excellent customer service:

Provide excellent customer service by being prompt, helpful, and cooperative. Providing excellent customer service can be a key factor in boosting your business on Etsy in several ways:

Increased customer satisfaction: By providing excellent customer service, you can create a positive experience for your customers. This can lead to increased customer satisfaction, positive reviews, and repeat purchases.

Improved reputation: A reputation for excellent customer service can help make your store a trusted source of high-quality products. This can help increase customer loyalty and word-of-mouth referrals to increase sales and expand your business over time.

Competitive advantage: In a crowded marketplace like Etsy, great customer service can help you stand out from the competition. By providing

By providing exceptional service, you build trust and establish yourself as a trusted and responsive seller.

Increase Sales: When customers are confident in the quality of your products and the level of service you provide, they are more likely to buy. By providing exceptional customer service, you can increase conversion rates and in-store sales.

Repeat Customers: Providing excellent customer service increases the likelihood of a repeat purchase. By building strong relationships with your customers, you can build a loyal customer base that will come back to your store for future shopping. 

How to Provide Excellent Customer Service on Etsy? Here are some ways:

Response: Prompt response to customer inquiries and messages

Help: Provide customers with accurate and detailed information about products, shipping, and other policies.

Be friendly: Use a warm and friendly tone with your customers to build intimacy and trust.

Flexibility: Anticipate customer needs and problems and solve them before they become problems.

Be proactive. Anticipate customer needs and concerns and address them before they become problems.

Maintain consistency: Maintain high standards of customer service in all aspects of our business, including products, policies, and communications.

By providing excellent customer service on Etsy, you can increase customer satisfaction, enhance your reputation, gain a competitive edge, increase sales, and generate repeat purchases.

9. Use social media to promote your store:

Use social media to promote your store and attract new customers. Using social media can be a great way to promote your Etsy store and get more buyers. Here are a few ways you can use social media to promote your Etsy store.

Choose the right platform: Consider the social media platforms your target audience uses and focus on them. Popular options include Instagram, Facebook, Pinterest, and Twitter.

Creating a Business Account: You will need to create a separate business account for your Etsy store on each social media platform you use. This way, you can separate your personal and business content and create a professional image.

Share high-quality images: Take high-quality photos of your products and share them on your social media accounts. You can also share behind-the-scenes photos or videos to give your clients insight into the creative process.

Engage with Followers: Encourage your followers to respond to your comments and messages and share photos of your products or experiences. This can help you build a loyal following and create a sense of community for your brand. 

Use hashtags: Use relevant hashtags in your social media posts to help people find your content. Be sure to use specific, relevant hashtags that are popular with your target audience.

Promote sales and discounts: Use social media to promote sales and discounts on your Etsy store. You can entice your subscribers to make a purchase.

Collaborate with influential people. Consider working with influencers or other companies in your niche to reach a wider audience. This can help you gain more followers and increase brand awareness.

Remember that social media is only one aspect of promoting your store on Etsy. Don't forget to optimize your Etsy store's SEO, connect with your customers, and provide quality products and customer service.

10. Join Online Communities: 

Join online communities related to your niche and participate in discussions and promotions. There are several online communities you can join to grow your business on Etsy. Here are some examples.

Etsy Teams: Etsy teams are groups of sellers who come together to support each other, share tips, and collaborate on projects. You can join a team focused on your niche or product category and connect with other sellers who are facing the same challenges and opportunities as you. You can also participate in team activities like virtual craft fairs and enjoy exclusive team resources and promotions.

Social media groups: Platforms like Facebook, Instagram, and Twitter have many social media groups specifically geared toward Etsy sellers.

In this group, you can connect with other merchants, share tips and tricks, and promote your products. By joining and interacting with these groups, you can expose your products to more customers and build relationships with potential customers.

Online Store: Besides Etsy, there are other online marketplaces you can sign up for to expand your reach and grow your customer base. For example, Amazon Handmade, eBay, and ArtFire are all platforms that offer handmade and vintage items. Listing your products on multiple marketplaces can increase exposure and attract more customers.

How can joining online communities help boost your business? It helps you in several ways:

Network: Connect with other sellers in the same niche or product category as you and learn from their experiences and advice.

Branding: By participating in these communities, you can promote your brand and increase awareness.

Collaboration: Collaborate with other sellers on projects and events that help you attract new customers and expand your offerings.

Support: Get support and feedback from other sellers to help you improve your product and business.

11. Attend craft fairs and events:

Attend craft fairs and events to showcase your products and connect with potential customers. 

How can craft fairs and events be a great way to grow your business on Etsy? Here are some ways to benefit your Etsy store by participating in craft fairs and events:

Increased Exposure: Participating in a craft fair or event can help you reach a wider audience than online. This exposure can increase brand awareness and lead to more sales. Many people attend craft fairs and events specifically to discover new artists and craftsmen, so this can be a great way to get your name out there.

Networking Opportunities: Craft fairs and events are also great opportunities to meet and network with other craftsmen and artists. You can exchange tips, and ideas, and even collaborate on future projects. These connections can help you expand your business and find new opportunities.

Direct Feedback: When selling your products at a craft show or event, you have the opportunity to get direct feedback from your customers. This can be useful information to improve your product and make it more attractive to your target audience.

New Product Testing: Craft fairs and events can be a great way to test new products and see how customers react to them.

There are various craft fairs and events you can attend, mentioned here: Craft fairs

12. Continuous Updates and Improvements:

Continually update and improve your products and stores to stay relevant and support our customers.

How can continuous updates and improvements be a powerful tool to grow your Etsy business? Here are a few ways updates and improvements can help:

Improved search ranking: Etsy's search algorithm prioritizes frequently updated stores and listings. Regularly updating and improving your store and listings will increase your search rankings and make it easier for customers to find your products. 

Increase Customer Engagement: Update your store and listings(Etsy listings) regularly to keep customers interested in your products. This can lead to increased sales and customer loyalty.

Improved Brand Perception: Regular updates and improvements show your customers that you are committed to the business and take pride in your products. This can create positive brand awareness and increase customer trust. 

Better Conversion Rates: Improving your store and listings can increase conversion rates by making them more engaging and user-friendly. Buyers are more likely to buy when they can easily find the information they need and the buying process is seamless and hassle-free.

Competitive Advantage: Continual updates and improvements help you stay ahead of the competition and stand out in a crowded marketplace. This will help you attract more customers and increase sales.

So continuous updates and improvements can help strengthen your Etsy business by increasing search rankings, increasing customer engagement, building brand awareness, increasing conversion rates, and giving you a competitive edge. It's important to review your store and listings regularly to identify areas for improvement and make changes as needed.

What are the top-selling items on Etsy? Here are some of the top-selling things on Etsy, according to data from the platform itself and other sources:

1. Custom Jewelry

2. Customized and made-to-order clothes, including hoodies and t-shirts

3. Beads, fabric, and patterns are examples of craft materials and tools.

4. Wall art, candles, and cushions are examples of home furnishings.

5. Items associated with weddings, like invitations, gifts, and decorations

6. pet-related goods, including collars for dogs and toys for cats

7. Objects that are vintage or antique, such as clothing and furniture

8. Handmade cosmetics and skincare items

9. Digital downloads, including pages for planners and printable art

10. Children's games and toys crafted by hand

It's important to keep in mind that the popularity of various items can change over time. Fortunately, Etsy has a wide variety of inventive and unique products available for purchase, so there is always something new to discover.

How do I get my business noticed on Etsy? Etsy is a popular online marketplace for handmade and vintage products. Optimizing your Etsy shop, promoting your Etsy shop, offering competitive prices and discounts, and providing excellent customer service are a few ways to get noticed on Etsy. In addition, there are other ways, such as:

Keep your inventory fresh: Regularly add new products to your store to keep your inventory fresh and up to date. Stay on top of trends and make sure you're delivering what your customers are looking for.

Join Etsy groups and groups: Join Etsy groups and groups related to your niche. Join the discussion and connect with other sellers. Learn from other sellers and share your knowledge and experience.

Participate in Etsy Events: Participate in Etsy events such as sales, promotions, and giveaways. These events can help you grab attention and drive more traffic to your store.

Remember that building a successful Etsy shop takes time, effort, and patience. Persevere, persevere, and eventually, you will see the results you want.

How to increase sales on Etsy without advertising? Optimizing your Etsy shop, promoting your Etsy shop, offering competitive prices and discounts, and providing excellent customer service are some ways to increase your Etsy sales without ads. In addition, there are other methods:

Using Etsy's Features: Be sure to use all of Etsy's features, including its search function and promoted listings. Use tags and categories to help customers find your items, and consider using the "Deal to Holder" feature to offer discounts to customers who are interested in your items.

Attend Etsy Events: Take advantage of Etsy's virtual events and sales to promote your products and attract new customers. You can also attend craft fairs or local markets to meet new customers in person.

Offer free shipping: Consider offering free shipping on your products to attract more buyers. You can build shipping costs into your product prices or offer free shipping on orders over a certain amount.

Is Etsy still profitable? In short, Yes. Etsy has about 4.4 million sellers in 234 countries. The competition is fierce. By comparison, Etsy has over 96 million active shoppers worldwide. So, there is still an opportunity to showcase your products and make a profit from them.


You can significantly improve the performance of your Etsy store by using any of the 12 strategies listed in this article. By focusing on things like improving product photography, optimizing listings, offering special offers, and communicating with customers, you can improve traffic, increase sales, and attract loyal fans. It's also important to keep up with Etsy's rules and regulations, evaluate your store's performance frequently, and constantly try new strategies to determine which one works best for your particular business. With a lot of effort and time, you can build a successful Etsy store and achieve your entrepreneurial goals.

I Understand

By continuing to use this site you consent to the use of cookies.

Know More.